Australia’s leading craft beer festival, GABS, has pledged up to $100,000 cashback on ticket purchases in the leadup to its 2024 festival season.
The commitment has been made as a direct show of support to the currently struggling craft beer industry and will automatically apply on all GABS festival tickets purchased before 18 April. Upon purchasing a ticket, GABS will forward on a drinks voucher worth $20 that will be redeemable from any brewery bar on the festival day corresponding to the purchased ticket.
“We would love consumers to come out, support their favourite breweries and raise a glass to the vibrant world of craft beer and as such we have cut back our marketing investments to make this happen,” said a GABS representative.
On top of the Drink Card cashback, attendees will also be provided with up to $250 in exclusive beer discounts through partner venues.
The 2024 GABS calendar will feature three instalments across Sydney, Bribane and Melbourne. Each festival will involve 120 individual breweries, each of which has been tasked with producing an exclusive beer to be unveiled at the show. .
The exact details for the 2024 Australian GABS festival calendar are as followed:
SYDNEY: ICC, Darling HarbourFri 31 May – Sat 1 June 2024
BRISBANE: Brisbane Convention & Exhibition Centre, South BankFri 14 – Sat 15 June 2024
MELBOURNE: Melbourne Showgrounds, FlemingtonFri 21 – Sun 23 June 2024
Tickets are available for purchase here.