Heaven Hill, the world’s second-largest holder of Kentucky Bourbon, has today (February 1) acquired Samson & Surrey, including its portfolio of brands and facilities.
The acquisition of Samson & Surrey further extends Heaven Hill’s portfolio with six high-growth, super-premium brands in several of the industry’s fastest-growing categories.
“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max L. Shapira, president Heaven Hill Brands. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”
Samson & Surrey has built a significant portfolio of premium spirits, including the acquisition of Tequila Ocho, Widow Jane American Whiskey, Few Spirits, Brenne French Whisky, Bluecoat Gin, and Mezcal Vago. The company will continue to operate as an independent division of Heaven Hill lead by Robert and Juan.
“Over the last five years, we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell” said Robert Furniss-Roe, co-founder and CEO, of Samson & Surrey. “We believe strongly in the potential of our brands which are perfectly positioned to capitalize on the key spirits market trends. We could not be more delighted to join Heaven Hill and work together to continue building a strong portfolio in the premium and super-premium segments,” further commented Juan Rovira, co-founder, and COO of Samson & Surrey.