To celebrate Peroni’s massive rebranding, they held an event in Sydney’s Smoke Bar at Barangaroo House where celebrities and influencers got a first glimpse of the new bottle and enjoyed specially-made Peroni cocktails.
Throughout the month of May at the Barangaroo House, Peroni has created an Aperitivo Hour with a twist.
Pairing a curated snack menu with Peroni beer and cocktails that are available daily from 5-7pm from 1 to 31 May.
The Aperitivo snack menu will be an exciting new offering for House Bar, featuring house-made focaccia with smoked tomato sauce, fresh tomato, basil and olive oil; spiced fried calamari with roast capsicum mayonnaise; crispy flathead ‘sambo’ with garlic and lemon as well as mortadella with melon and olive oil.
They have also partnered with Australian cult fashion label, Double Rainbouu in creating original uniforms to be worn during the Aperitivo take over.
The brand will also be a key sponsor of DoubleRainbouu’s show at Mercedes-Benz Fashion Week Australia which kicks off on May 12 in Sydney at The Chinese Friendship Garden where they will activate the newly branded Peroni bar for guests to enjoy.