Vodka Cruiser has released two new flavours to the Australian market: Vodka Cruiser Vanilla Cola and Vodka Cruiser Black Cherry Cola. Both products share the same structure of classic cola, flavouring, and premium triple distilled vodka.
“We can’t wait for Aussies to try Vodka Cruiser Cola, best served iced cold straight from our iconic bottle,” said Georgina Chao, Vodka Cruiser Brand Manager.
“If Lush Guava had a dark twin…it would be Vanilla or Black Cherry Cola.
“The flavours are bold & perfect for fans of fruity Cruisers as well as those who love a classic taste. We know how important innovation is to the RTD category and flavour is a key driver of choice for our drinkers. Exploring these flavours has been an exciting opportunity to pursue for Vodka Cruiser as the #1 light RTD brand as we seek to grow the category.”
The new product comes at a time of growing demand for full-flavoured RTD products according to the latest IWSR findings. The two new products are already available at bottle shops nationwide. Various events and advertising campaigns will soon be rolled out to support the release.
“We are looking forward to revealing more campaigns to celebrate the launch across the country in the coming months – in the meantime, we can’t wait to invite you all to taste the dark side.”