The premium craft brand, Crafters Union, known for their beautifully wrapped bottles and captivatingly designed cans of wine, has announced a collaboration with a leading Australian brand GINGER & SMART.
Crafters Union will be producing three label designs and asking Australian consumers to vote for their favourite.
This collaboration is a perfect pairing, considering GINGER & SMART’s distinctive and bold designs that incorporate a playful yet polished aesthetic.
The bespoke bottle and can design by GINGER & SMART brings the Crafters Union Sauvignon Blanc from New Zealand’s iconic Marlborough wine region to life. Giving the line of wines a fun visual representation of the vibrant and bold palette, bursting with tropical and juicy flavours.
Samantha Benney, Marketing Manager for Crafters Union said, “As one of the most established fashion labels in Australia, they continue to lead with unique and captivating designs. There is undoubtedly a lot of synergy between both brands and we look forward to seeing their creation come to life on our Sauvignon Blanc bottles and cans.”
The limited-edition Crafters Union x GINGER & SMART Sauvignon Blanc will be available in BWS stores nationally from October 2019. RRP $20.00 (750ml bottle) and RRP $8.00 (250ml can).