Vote & Win: Crafters Union x GINGER & SMART Collab.

The premium craft brand, Crafters Union, known for their beautifully wrapped bottles and captivatingly designed cans of wine, has announced a collaboration with a leading Australian brand GINGER & SMART.

The collaboration entails the launch of a limited-edition Crafters Union x GINGER & SMART Sauvignon Blanc label after a vote from the public on its future design.

Crafters Union will be producing three label designs and asking Australian consumers to vote for their favourite.

The Crafters Union x GINGER & SMART Sauvignon Blanc design voted most popular will hit the shelves in October, ready for Australian wine-lovers to enjoy over summer.

Consumers who vote will also be entered into a prize draw to win a collection of designer wines from Crafters Union and a GINGER & SMART wardrobe to the value of $1,500.

The lucky winner will also be one of the first in Australia to enjoy the limited-edition Crafters Union x GINGER & SMART Sauvignon Blanc.

Modernist, The Passion, Future Nature (Left to Right)

This collaboration is a perfect pairing, considering GINGER & SMART’s distinctive and bold designs that incorporate a playful yet polished aesthetic.

The bespoke bottle and can design by GINGER & SMART brings the Crafters Union Sauvignon Blanc from New Zealand’s iconic Marlborough wine region to life. Giving the line of wines a fun visual representation of the vibrant and bold palette, bursting with tropical and juicy flavours.

Samantha Benney, Marketing Manager for Crafters Union said, “As one of the most established fashion labels in Australia, they continue to lead with unique and captivating designs. There is undoubtedly a lot of synergy between both brands and we look forward to seeing their creation come to life on our Sauvignon Blanc bottles and cans.”

The Crafters Union x GINGER & SMART design competition will run from 16-30 April 2019. To view the designs and vote for your favourite, visit

The limited-edition Crafters Union x GINGER & SMART Sauvignon Blanc will be available in BWS stores nationally from October 2019. RRP $20.00 (750ml bottle) and RRP $8.00 (250ml can).

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