- (+61) 2 9492 – 7999
- info@hipmedia.com.au
- Mon - Fri: 9:00 - 18:30
Teremana Tequila, Dwayne Johnson’s tequila brand, will soon be introduced to Australia as part of a recently announced global expansion through Mast-Jägermeister.
This means that Teremana will soon be available in five new international markets: Australia, the United Kingdom, Germany, the United Arab Emirates and Colombia. Currently, the small batch tequila brand is only available in the US, where it has faced tremendous demand since launching in March 2020. This includes it breaking the record for the fastest premium spirits brand to sell one million 9-litre cases to the US market within a 12 month period.
“I’m incredibly humbled by the demand for Teremana at the global level and thrilled to deliver Teremana to consumers around the world,” said The Rock.
“Mana is at the heart of everything we do at Teremana, and this has fueled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to Share the Mana with more parts of the world is a privilege – cheers, my friends.”
Teremana Tequila is currently available in three different expressions: Blanco, Reposado, and Añejo. All of its products are produced at the Destileria Teremana de Agave distillery in Jalisco in collaboration with the Lopez family, who are third generation agave growers and second generation tequila makers. The tequilas use 100% mature Blue Weber Agave that is roasted in small, traditional brick ovens for over 72 hours prior to distillation in 100% handmade copper pot stills.
“As we enter this next chapter for the brand, I also want to give thanks for the incredibly hard work of our partners and our team, who are dedicated to bringing our tequila to the people in the right way, without cutting corners,” said Johnson.
“Our shared hope is that Teremana can become a legacy brand, one that brings people together – prioritising taste and quality – so that everyone can enjoy this wonderful spirit.”