Heaps Normal have partnered up with Who Gives a Crap for a limited edition non-alcoholic IPA that will donate more than half of total profits to charity. 

The partnership will see 50% of total earnings invested into charities that help to build toilets, with Heaps Normal pledging to donate an additional $1.50 per can to WaterAid to help increase worldwide access to clean water and sanitation. 

“Both Heaps Normal and Who Gives A Crap are taking on the big guys and showing that you can have a lot of fun, while delivering a seriously positive impact,” said Andy Miller, Co-Founer at Heaps Normal. 

“Oh, and it’s my new favourite beer. You’ll be bummed if you miss it.” 

The Heaps Normal Cheeky IPA is brewed locally in Australia using the same ingredients as regular alcoholic beer. Made in a West Coast style, expect resinous and piney flavours with pleasant, refreshing bitterness.

Both Heaps Normal and Who Gives a Crap are B Corp-certified brands. 

“Together, we’re combining the cheeky spirit and passion for changing the world of Who Gives A Crap and Heaps Normal to develop a product that helps people and the planet,” said Robin Cho, Head of Impact at Who Gives a Crap.

“Although unexpected, the Cheeky IPA truly embodies this.”

The Cheeky IPA is available for purchase online as a standalone 4-pack at $16.99 or as part of a toilet paper or paper towel bundle. It will also be available in a limited number of bars from late April onwards.